What Font Is Wheel Of Fortune? – Celebrity
Emma Newman
Updated on January 18, 2026
Though it has been given different treatments as technology progressed, the basic logo of Wheel has stayed the same since its premiere. The font used is “Sledge Hammer”, originally designed by Phil Martin at Alphabet Innovations in 1971. Versions of the typeface were also released as “Bust” and “Chesty”.
In the background are the Twin Towers of the World Trade Center (never forget). The spiffy-for-its-time fully computer-animated Wheel logo used from the late 80s to the early 90s, in both the daytime and syndicated versions. Not to mention, the wedges from the Wheel come alive in the intro thanks to computer animation as well.
This is when Wheel started to gain the nickname of “America’s Game”; this was first used as an alternate logo in Season 12, and it became regular in Seasons 13 and 14. 1995-1997 Logo with brighter colors. The actual Season 15 Logo. This is the impressive “marquee” intro from Season 16. It looks similar to the 1992 opening.
When did the logo for the Wheel of Fortune come out?
Starting in August 1983, the logo was placed over a top-down view on the Wheel. That’s much better! This is a chyron version of the previous logo. The spaces on the wheel are now filled in with white. This version comes in a variety of fun colors.
This alternate version of the logo had rainbow hues and was used in the full credit crawl during Season 12 (1994-1995). 1995-1997. This is when Wheel started to gain the nickname of “America’s Game”; this was first used as an alternate logo in Season 12, and it became regular in Seasons 13 and 14.
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